LG MARKETING PROJECT | Market report on LG

A few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market before the liberalization of the Indian economy, accounting for no less than 90% of the market. Then, after the liberalization, foreign company like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Now, these companies has controlled the major share of the consumer market. Consumer durables market is expected to grow at 10-15% in 2007-2008. 

The company was originally established in 1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners. LG Electronics is one of the leading companies in the field of electronics with a global presence in many countries.Before briefing, we have divided the introduction part into three main sub parts. LG Global, LG India, LG etc. Here we are going to share you a marketing project of LG company which will help you to analysis the current market position of LG company which was prepared by a student. Lets have a look

LG Electronics is a company that thrives on innovation. Its products and technologies enhance lives and introduce our customers to a whole new world of creative designs.
They are committed to finding new ways to make your life better and easier-through simple user interfaces, stylish designs and intelligent, state-of-the-art technology.

Objective of the project

Primary objective

You will find out the market share of the LG and also calculate the display share. Positional dealer who can sale the LG product in large volume. You will Identify potential dealer and development these dealer. So LG can make them their direct dealer. The problem faced by the dealer in sales and the distribution.

Secondary objective

You will find out that how far the exhibitions are helpful in branding, While purchasing the consumer durables which parameter is most important for the consumer, Do the consumers prefer the financial facility for buying consumer durable. Frequently consumers change the consumer durable. enhances the knowledge of consumer durable market, increases the knowledge consumer durable product of LG, enhances the knowledge about the marketing and branding activity.

History of LG Company

The company was originally established in 1958 as Gold Star

1958-1969-GoldStar The Electronics Industry Dream

1970-79 GoldStar symbol of The Technolgoy

1980-88 :- INTERNATIONALIZATION

1989-94  INOVATION

1995-98 GLOBAL LEADERS LG ELECTRONICS

1999-2003-DIGITAL MANAGEMENT

2004-2006 GREAT PEOPLE GREAT DESIGN

2007-THE PEOPLE COMPANY

The LG Group was a merger of two Korean companies, Lucky and Gold Star, from which the abbreviation of LG was derived. The current "Life's good" slogan is a backronym. Before the corporate Name change to LG, household products were sold under the Brand name of Lucky, while electronic products were sold under the brand name of Gold Star. The Gold Star brand is still perceived as a discount brand.

In 1995, Gold Star was renamed LG Electronics, and acquired Zenith Electronics of the United States.

STRATEGIC ALLIANCE

LG Electronics is making technical advances and identifying business opportunities through various associative relationships with some of the world's leading companies.

LG Electronics will do its best to create new products and services with an open mind, while developing new technologies and business fields through various associations with some of the world's most successful companies.

1. 3M
2. SUN
3. YAHOO
4. PHILLIPS
5. TOYOTA
6. MICROSOFT
7. HP
8. GOOGLE
9. GE
10. INTEL
11. NORTEL
12. HITACHI
13. PRADA
14. RENESAS
15. TOSHIBA
16. BESTBUY

Code of conduct of LG

Responsibility and obligations to customers 

• Respect for Customers
• Creating Value
• Providing Value

Fair competition

• Pursuit of Free Competition
• Compliance with Laws and Regulations

Fair Transaction

• Equal Opportunity
• Fair Transaction Procedure
• Support and Aid for Business Partners

Basic Ethics for Employees

• Basic Ethics
• Completion of Duty
• Self Development
• Fairness in Performance
• Avoidance of conflict with company interest

Corporate Responsibilities to employees

• Respect for human dignity
• Fair Treatment
• Promoting Creativity

Responsibilities to society and country

• Rational Business Development
• Protection of stock holder interest
• Contribution to social development
• Environmental Conservation

LG INDIA

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 after clearance from the Foreign Investment Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores.

LG corporate office is located at Plot no.51, Udyog Vihar, Kasna Road, Greater Noida, India. This facility manufactured Color Televisions, Washing Machines, Air-Conditioners and Microwave Ovens.

RECOMMENDATIONS AND SUGGESTIONS:

1. LG should improve it’s after sale service because its hits badly LGs market share in  region.
2. More detailed customaries service is to be provided.
3. The training to in shop demonstration should be given at frequent time interval and feed back should be considered positively.
4. The company should look into the matter of person hiring for in shop demonstration. A big LG showroom should have at least 2 such kind of person.
5. LG should try new dealer who have the potential. So they can target more market.
6. As there is a bottle neck competition between Samsung and LG, it is necessary to take measure steps to overcome the area of downfall in LG with respect to Samsung.
7. The marketing managers should make better relations with dealers and reputation of the company.
8. Customer considers quality as their first preference, so the company should give more stress on this.
9. The switching of customer from LG product to other brand is due to the bed after sell service in shop.
10. The product is well aware and it is on top of mind of customer. 

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ASIAN PAINTS: AN INTRODUCTION OF THE COMPANY

Here we are going to share you an introduction project of Asian Paint of Indian largest company. This Assignment will explain you about Company Profile of Asian Paints, Product Mix, Famous products of ASIAN PAINT LIMITED, Markets of Asian paint company, Logistic function of Asian Paints, Marketing and sales and many more.
Asian Paints is India's largest paint company and ranks among the top ten decorative coatings companies in the world today, with a turnover of Rs.30.2 billion (USD 680 million). It was formed as a partnership firm by four friends in 1942. The company has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity.



Asian Paints produces a wide range of paints for decorative and industrial use. It also manufactures intermediate products like Phthalic Anhydride and Pentaerythritol. The chemicals business which contributes 5% to overall sales of the group is managed for value. APIL's product range includes Wall paints, Metal paints, Wood Finishes, Primers and others. Asian Paints produces a wide range of paints for decorative and industrial use. It also manufactures intermediate products like Phthalic Anhydride and Pentaerythritol. The chemicals business which contributes 5% to overall sales of the group is managed for value. APIL's product range includes Wall paints, Metal paints, Wood Finishes, Primers and others.

Lets have a sample of Asian Paints........


Markets of Asian Paints
The countries that Asian Paints has presence are as follows:

South Asia
Bangladesh, Nepal, India and Sri Lanka.

South East Asia
China, Malaysia, Myanmar, Singapore and Thailand.

Africa
Egypt

Caribbean Islands
Barbados, Jamaica, Trinidad and Tobago.

Middle East
Bahrain, Dubai and Oman.

South Pacific
Australia, Fiji, Solomon Islands, Tonga, Vanuatu and Samoa Islands.


Sales Revenue of Asian Paints Limited

This sales chart is taken in 2005

Marketing and Sales
Advertising Objective: Position Asian Paints Colour World as the ‘one stop paint shop’ with all the colours one could want. The advertising should create enough interest in potential consumers to ensure that they come to the Asian Paints Colour World outlet or at least call the Asian Paints helpline.


Target Customers Demographics
Region: India, urban population
Occupation: Service/working professional/self-employed
Gender: Male
Religion: Insignificant
Social class: Upper Middle and upwards
SEC: B and upwards
Family life cycle: Middle aged

Market Shares

Financial Report of Asian Paints Ltd.

This financial result is taken from official website of Asian Paints from 3rd quarter of 2010-11.

To view the full details download it.

LEVIS MARKETING PROJECT

Here we are going to share you a Marketing project of LEVI'S, Levi's company is dealing with ladies and gents wear dresses and specialties in jeans. Levi's Stores are available mostly all over the world and comes in top best brands of jeans. This marketing projects will explain the history of levi's company, Product categories according to the marketing plan strategy, Brand marketing, Target Market, advertising strategy, New strategy work, A history why strategy is so successful in all over the world,
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Levi's market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature® brands. Complete information about Levis Marketing Plan and about Marketing Strategies available in this article.



You can Download complete levi's marketing project from here.

Reliance Industries Limited | A Complete Project Study of RIL India

Reliance Group comes in top industries in all over the India. This Reliance Group is founded by Dhirubhai H. Ambani which is the India's largest private sector enterprise, with business in Energy & Materials value chain. The annual revenue of Reliance group is excess of 44 Billion USD. Reliance Industries Limited is a Fortune Global 500 company and is the largest private sector company in India. Backward vertical integration has been the basis of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration - in polyester, fiber intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain.
Here we are going to share you a complete project study of Reliance Industries Limited which in the leading group of India. This assignment with help you in financial position of Reliance group,  Products and Brands of Reliance Group, Quality certificates, Market position, Management skills and SWOT Analysis. Lets have a sample view...




The RIL's operations are classified into 4 segments are:

1. Petroleum Refining and Marketing business
2. Petrochemicals business
3. Oil and Gas Exploration & Production business
4. Others

The Reliance has the largest refining capacity at any single location.
The Reliance is:

• Largest producer of Polyester Fiber and Yarn
• 4th largest producer of Paraxylene (PX)
• 5th largest producer of Polypropylene (PP)
• 7th largest producer of Purified Terephthalic Acid (PTA) and Mono Ethylene Glycol (MEG)

Product Flow Chart of RIL.

Financial Report of RIL India

Balance Sheet as on 31st March 2010

 Cash Flow of Reliance India

Turn Over of RIL

Profit After Tax

Earning Per Share

Book Value Per Share

Market Reutilization of Reliance Group of India

Net Worth of Reliance Industry

you can download complete project from here

Financial Statement Analysis of OGDCL

OGDCL (Oil and Gas Development Company Ltd) is the national oil & gas company of Pakistan and the flagship of the country’s E&P sector. OGDCL was created under an Ordinance dated 20th September 1961 with the prime responsibility to undertake an organized and systematic exploratory program and to plan and promote Pakistan's oil and gas prospects. Government of Pakistan holds 85.02% of shares in the company.
This Project Report is all about Financial Statement Analysis of OGDCL.
This report includes:

• Introduction to Company
• Business prospects
• Industry & Company Analysis
• Business Analysis
• Business Strategy
• Financial Ratios Analysis
• Trend Analysis
• Cross-Sectional Analysis
• Fore-casted Financial Statements
• Sustainable Growth Rate
• SGR under Steady Model
• SGR under varying Assumptions Fore-casted Statements

Web Content Management System (WCMS) | Analysis Project Report

Web Content Management System (WCMS) is a relatively new concept, and while many people are still not familiar with it, it facilitates web content creation, editing, control and many essential web maintenance functions. For a user who has little or no knowledge of programming languages or markup languages, it is a way to create and manage content with relative ease. For organizations and companies, it helps release the workload of maintaining websites and intranets, and also by distributing the work. By using a WCMS, non-technical users only need to focus on their web content and not the appearance, since web templates can automatically be applied to new and existing web pages.
In this master thesis possible usability problems in the user interface and the work process of a Web Content Management System are identified and analyzed.
This project report will help to define a role in the system to fill the gap between single page editing and full administration possibilities.

Author: Ni, Xiaoyan
Source: Uppsala University Library

Telenor | Assignment on Telenor Group | Project on Management

Telenor Group is one of the largest mobile operators worldwide with ownership interests in 12 mobile operators across Europe and Asia, constituting a total subscriber base of 82.7 million at year-end 2005.

Telenor is Norway's largest telecommunications company and one of the fastest growing providers of mobile communications services worldwide. Telenor is also the largest provider of TV services in the Nordic region. In 2005, 57% of the Group's revenues were derived from the mobile operations. Telenor has mobile operations in some of the world's fastest growing markets, and the home market, Norway, is one of the most advanced in the world today.
This Management project includes the History of Telenor Group, Strategies applies in telenor and most Important is Telenor Global Code of Conducts which are ...





Code of Conduct

1. General Guidelines
2. RELATIONS WITH CUSTOMERS, SUPPLIERS, COMPETITORS AND PUBLIC AUTHORITIES
3. RELATIONS TO EMPLOYEES' PRIVATE INTERESTS AND ACTIONS
4. REPORTING AND ACCOUNTABILITY
5. Employee CONFIRMATION

General Guidelines

• Human Worth
• Working Enviroment
• Health and the Environment
• Loyalty, Impartiality and Conflict of Interests
• Confidentiality
• Protection of Personal Data
• Intellectual Property
• Property and Assets
• Nature and the Environment
• Information That May Affect the Stock Price
• Information, Communication and Contact with the Media
• Expertise and Authority
• Accounting
• Reporting and Disclosure
• Internal Control

RELATIONS WITH CUSTOMERS, SUPPLIERS, COMPETITORS AND PUBLIC AUTHORITIES
This project also includes a brief introduction the relation of Telenor Group at International level with Customer, Competitors, General Public, Public Authorities and All stake holder.

Telenor Group in Telenor's Anti Corruption Regulation:
Telenor is against corruption. Telenor's Guidelines for Corporate Conduct state that employees shall not in any way be party to, assist in or be involved in corruption.

Management
This Project report has also a complete introduction of Telenor Group with following points.

• Department Level
• Distribution Department 
• Sales and Distribution Department (S&D)
• Finance Department 
• Marketing Department

Human Resource at Telenor Pakistan
Human Resources Division at Telenor Pakistan believes in continuous improvement and is taking the standards of service to the utmost levels of excellence.


Competitors of Telenor in Pakistan
Mobile phone users in Pakistan are 90,000,000.

Mobilink The share of Mobilink is 33% customers. Telenor The share of Ufone is 24% customers. U fone The share of Ufone is 19% customers. Warid The share of Warid Telecom is 17% customers. Zong The share of Zong Telecom is 7% customers.

Telenor Market Share and Growth

This Telenor report will brief you a exact position of Telenor Pakistan in Market Now. To View this full study you can download this project

Indian Business House Report on TATA

Since the opening of the Indian economy in 1991, Tata has been subject to global competition, making it imperative for the group to become competitive in India against the new entrants. To gain scale, reduce their exposure to the cyclicality of India’s economy, survive, and achieve a sustainable competitive position in industries that are globalizing, most Tata companies then looked overseas. Tata’s recent experience is an excellent case for analyzing ‘accelerated internationalization’.

This project report evaluates the struggling periods of TATA, how TATA Group get such worth and stability in Indian Economy.

As it pertains to a challenger conglomerate from formerly peripheral areas that goes international in order to access resources, the Tata group has been driven by multiple factors, including the need to access new markets (e.g., in BPO services), the opportunity to integrate the value chain (e.g., in steel), and the quest for brand control (e.g., in tea). This strategy proved feasible because Tata possesses strong leadership combined with vision; can exploit the possibility of leveraging increasingly developed financial markets in India, a large domestic market, and global liquidity; and reacted fast to the opening

of specific opportunities at given times.

Maruti Suzuki | A Projects Report on Automobile Vehicles | Financial Report

Maruti Suzuki India Limited a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market.
It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution in India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The company's headquarters are located in Delhi. Wiki
Here we are going to present you a Project / Assignment of Maruti Suzuki (Deals in Automobile Vehicles). This Project is uploaded with the request of our valued visitors. This Maruti Suzuki report 2010-2011 includes Profile, Relation, Financial Reports, Swot Analysis, Competitor Reports and many More.
Please have view on sample report and Financial report and competitor report. You can Download this Projects also



Maruti Services

Current Sales of Automobiles
Net Sales

Manufactured locally

• 800 (Launched 1983)
• Omni (Launched 1984)
• Gypsy (Launched 1985)
• WagonR (Launched 2002)
• Alto (Launched 2000)
• Swift (Launched 2005)
• Estilo (Launched 2009)
• SX4 (Launched 2007)
• Swift DZire (Launched 2008)
• A-star (Launched 2008)
• Ritz (Launched 2009)
• Eeco (Launched 2010)

Imported
• Grand Vitara (Launched 2007)

Maruti Financial Position
Net Sales

Net Sales of Maruti was 72535 and PAT was 1464 in 2002; 2003 but this sales goes 289585 and Pat goes 24976 in 2009-2010.

Profit & Loss Ratio of Maruti Suzuki Limited

Financial Position of Maruti Suzuki

Stock Index Report

Competitors of Maruti Suzuki

1. Maruti Suzuki India Ltd

2. Daewoo Motors India Ltd.

3. Hindustan Motors Ltd.

4. Mahindra & Mahindra Ltd.

You can download Full Report / Assignment here.