Brand Management At A Glance | Management Project

This is a fantastic writing on Brand Management. The project/thesis is a well formed and organized to understand Brand Management concepts. Project report consists of different famous brand of of various companies like, Tapal, Lipton, and Tetley etc. This project has abundant material and analysis data on different concepts of Brand Management like, positioning, segmentation and market analysis. One can learn Brand Management Concepts and can get valuable data of different famous brand for his/her own work, it is very useful project report.
Project was done by a group named "Executive Group" of Superior University of Pakistan.