Here we are going to share you an introduction
project of Asian Paint of
Indian largest company. This Assignment will explain you about Company Profile of Asian Paints,
Product Mix, Famous products of ASIAN PAINT LIMITED, Markets of Asian paint company, Logistic function of Asian Paints,
Marketing and sales and many more.
Asian Paints is
India's largest paint company and ranks among the top ten decorative coatings companies in the world today, with a turnover of Rs.30.2 billion (USD 680 million). It was formed as a partnership firm by four friends in 1942. The company has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity.
Asian Paints produces a wide range of paints for decorative and industrial use. It also manufactures intermediate products like Phthalic Anhydride and Pentaerythritol. The chemicals business which contributes 5% to overall sales of the group is managed for value. APIL's product range includes Wall paints, Metal paints, Wood Finishes, Primers and others.
Asian Paints produces a wide range of paints for decorative and industrial use. It also manufactures intermediate products like
Phthalic Anhydride and
Pentaerythritol. The chemicals business which contributes 5% to overall sales of the group is managed for value. APIL's product range includes Wall paints, Metal paints, Wood Finishes, Primers and others.
Lets have a sample of Asian Paints........
Markets of Asian PaintsThe countries that Asian Paints has presence are as follows:
South AsiaBangladesh, Nepal, India and Sri Lanka.
South East AsiaChina, Malaysia, Myanmar, Singapore and Thailand.
AfricaEgypt
Caribbean IslandsBarbados, Jamaica, Trinidad and Tobago.
Middle EastBahrain, Dubai and Oman.
South PacificAustralia, Fiji, Solomon Islands, Tonga, Vanuatu and Samoa Islands.
Sales Revenue of Asian Paints LimitedThis sales chart is taken in 2005
Marketing and SalesAdvertising Objective: Position Asian Paints Colour World as the ‘one stop paint shop’ with all the colours one could want. The advertising should create enough interest in potential consumers to ensure that they come to the Asian Paints Colour World outlet or at least call the Asian Paints helpline.
Target Customers DemographicsRegion:
India, urban populationOccupation:
Service/working professional/self-employedGender:
MaleReligion:
InsignificantSocial class:
Upper Middle and upwardsSEC:
B and upwardsFamily life cycle:
Middle aged
Market Shares
Financial Report of Asian Paints Ltd.
This financial result is taken from official website of Asian Paints from 3rd quarter of 2010-11.
To view the full details download it.