Project Report on Kataria Automobiles Ltd.

This project report on Kataria Automobiles Ltd. covers all the basic and important aspects regarding Marketing, Management and Finance of Kataria Automobiles Ltd. KATARIA is a pioneer and leader in the Marketing, Supply Chain and Warehouse Management in India. It was the revolutionary approach adopted by KATARIA that helped launch many path-breaking initiatives in the logistics segment and many were the firsts for the Indian market. This project will tell you about company operations, marketing techniques, procedures and about achievements and future plans of the organizations.

Organizational Structure:

Marketing Mix:

There are the burning problems in front of marketing executive marketing research helps in gathering the useful information in this regard. Marketing research is very useful to the organization because based on facts, decision can be taken promptly.

This project is being developed with the help of different other projects and by taking information from encyclopedia websites and from the website of Kataria Automobiles Ltd.
References: 
Name: kotadiya chirag j.
Class:  T.Y. B.B.A.
Academic year: 2009-10
Roll No: 26
Collage: shree gyanyagna collage of science of management, Rajkot

Name: SURYAVANSHI NILESH G.
Class: MBA
College: CENTRE FOR DISTANCE EDUCATION BHARATHIDASAN UNIVERSITY THIRUCHIRAPPALLI – 620023
Session: 2009-2010

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Final Thesis on Sales Channel in Airline Industry

This final thesis report covers the decision situation of a producer when confronted with the question whether to use Internet as a new sales channel or not. Three areas of consideration in that decision are: The relationship to the intermediaries, the added value in the traditional channel versus the Internet channel, and financials.

The study examined these issues in the airline industry. The traditional sales channel in the airline industry includes two intermediaries between the airline and end customer. The first is the GDS (Global Distribution System), there are four dominating actors in the world; Worldspan, Amadeus, Sabre, and Galileo.

The Characteristics of the airline industry include:

• Low differentiated commodity product with high service content.

• High competitiveness among incumbent companies.

• Low margins, 1-2% net profits versus 5% for the average industry in the US.

• High capital intensity.

• High information intensity, (both the value chain and content of the product).

The airline industry has gone through a change process beginning with the
deregulation of the market. This happened in 1978 in the US, and in 1990 in
Europe. This lead to increased competition on flight routes. Since the industry
became an almost perfect market, with the airlines as price takers, no single
airline could increase its prices due to the competitive pressure. Cost cutting was the only way to increase an airline’s profit. Internet emerged as a way of
reducing the sales costs, counting for 14% of the total costs in 1997 the third
largest cost of an airline. Cost reduction was the prime reason for the
implementation of the Internet direct channel.

Scientific Theory and Methodology:

Benefits:

Frame Of Reference:

Sales Framework:

To get full text please download this final thesis from below:

LG MARKETING PROJECT | Market report on LG

A few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market before the liberalization of the Indian economy, accounting for no less than 90% of the market. Then, after the liberalization, foreign company like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Now, these companies has controlled the major share of the consumer market. Consumer durables market is expected to grow at 10-15% in 2007-2008. 

The company was originally established in 1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners. LG Electronics is one of the leading companies in the field of electronics with a global presence in many countries.Before briefing, we have divided the introduction part into three main sub parts. LG Global, LG India, LG etc. Here we are going to share you a marketing project of LG company which will help you to analysis the current market position of LG company which was prepared by a student. Lets have a look

LG Electronics is a company that thrives on innovation. Its products and technologies enhance lives and introduce our customers to a whole new world of creative designs.
They are committed to finding new ways to make your life better and easier-through simple user interfaces, stylish designs and intelligent, state-of-the-art technology.

Objective of the project

Primary objective

You will find out the market share of the LG and also calculate the display share. Positional dealer who can sale the LG product in large volume. You will Identify potential dealer and development these dealer. So LG can make them their direct dealer. The problem faced by the dealer in sales and the distribution.

Secondary objective

You will find out that how far the exhibitions are helpful in branding, While purchasing the consumer durables which parameter is most important for the consumer, Do the consumers prefer the financial facility for buying consumer durable. Frequently consumers change the consumer durable. enhances the knowledge of consumer durable market, increases the knowledge consumer durable product of LG, enhances the knowledge about the marketing and branding activity.

History of LG Company

The company was originally established in 1958 as Gold Star

1958-1969-GoldStar The Electronics Industry Dream

1970-79 GoldStar symbol of The Technolgoy

1980-88 :- INTERNATIONALIZATION

1989-94  INOVATION

1995-98 GLOBAL LEADERS LG ELECTRONICS

1999-2003-DIGITAL MANAGEMENT

2004-2006 GREAT PEOPLE GREAT DESIGN

2007-THE PEOPLE COMPANY

The LG Group was a merger of two Korean companies, Lucky and Gold Star, from which the abbreviation of LG was derived. The current "Life's good" slogan is a backronym. Before the corporate Name change to LG, household products were sold under the Brand name of Lucky, while electronic products were sold under the brand name of Gold Star. The Gold Star brand is still perceived as a discount brand.

In 1995, Gold Star was renamed LG Electronics, and acquired Zenith Electronics of the United States.

STRATEGIC ALLIANCE

LG Electronics is making technical advances and identifying business opportunities through various associative relationships with some of the world's leading companies.

LG Electronics will do its best to create new products and services with an open mind, while developing new technologies and business fields through various associations with some of the world's most successful companies.

1. 3M
2. SUN
3. YAHOO
4. PHILLIPS
5. TOYOTA
6. MICROSOFT
7. HP
8. GOOGLE
9. GE
10. INTEL
11. NORTEL
12. HITACHI
13. PRADA
14. RENESAS
15. TOSHIBA
16. BESTBUY

Code of conduct of LG

Responsibility and obligations to customers 

• Respect for Customers
• Creating Value
• Providing Value

Fair competition

• Pursuit of Free Competition
• Compliance with Laws and Regulations

Fair Transaction

• Equal Opportunity
• Fair Transaction Procedure
• Support and Aid for Business Partners

Basic Ethics for Employees

• Basic Ethics
• Completion of Duty
• Self Development
• Fairness in Performance
• Avoidance of conflict with company interest

Corporate Responsibilities to employees

• Respect for human dignity
• Fair Treatment
• Promoting Creativity

Responsibilities to society and country

• Rational Business Development
• Protection of stock holder interest
• Contribution to social development
• Environmental Conservation

LG INDIA

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 after clearance from the Foreign Investment Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores.

LG corporate office is located at Plot no.51, Udyog Vihar, Kasna Road, Greater Noida, India. This facility manufactured Color Televisions, Washing Machines, Air-Conditioners and Microwave Ovens.

RECOMMENDATIONS AND SUGGESTIONS:

1. LG should improve it’s after sale service because its hits badly LGs market share in  region.
2. More detailed customaries service is to be provided.
3. The training to in shop demonstration should be given at frequent time interval and feed back should be considered positively.
4. The company should look into the matter of person hiring for in shop demonstration. A big LG showroom should have at least 2 such kind of person.
5. LG should try new dealer who have the potential. So they can target more market.
6. As there is a bottle neck competition between Samsung and LG, it is necessary to take measure steps to overcome the area of downfall in LG with respect to Samsung.
7. The marketing managers should make better relations with dealers and reputation of the company.
8. Customer considers quality as their first preference, so the company should give more stress on this.
9. The switching of customer from LG product to other brand is due to the bed after sell service in shop.
10. The product is well aware and it is on top of mind of customer. 

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How To Reduce New Product Launch Failure

The following final thesis defines the effective process of launching a new product. This project report exhibits the overall processes of launching a new product and also reports the points to reduce new product launch failure.

Since 80 – 95 % of all new products fail1, depending on the definition of failure, we find it interesting to investigate how to minimize the risk of failure. Extensive research has been carried out, both on a corporate and an academic level, in purpose of reducing new-product failure rates.

Despite this fact the failure rates of new products in general have not decreased. However, companies such as Procter & Gamble, IBM, and Hewlett Packard have improved their new-product failure rates through disciplined marketing processes, and succeeded over and over again. The common element among these companies is according to Berggren that they have a formal “stage-gate” process for new product development.

Product life cycle is a very informative and important tool to figure out the level of success of new product in the market.

Figure 1 shows a typical product life cycle

3. Methodology

This chapter aim to describe our methodological choices during the writing process of our thesis. In the end of this chapter we will discuss validity, reliability, and the ability to generalize our conclusions. The work has been developed through the following process.

Abstract

Title: Processes and Activities to Reduce New Product Failure

Authors: Marcus Behrens, Jakob Waldemarsson

Tutor: Wayne Strong

Problem: New product development is an imperative for a company’s survival. Depending on the definition of failure 80-95 % of all new products fail. Extensive research has been carried out in purpose of reducing new product failure rates, but in general the failure rates have not decreased.
This thesis is focusing on the new product development process, and which activities companies should undertake to reduce their new product failure rates.

Purpose: We intend to compare product development methods and theories with the practice at companies, and investigate whether formal product development processes and failure rates are connected.

Methodology: We have chosen to carry out case studies at Findus and C Technologies. The empirical data was gathered through interviews with key staff.

Conclusions: From our empirical data we cannot find a direct connection between usage of formal new product development processes and reduced failure rates. However we believe that without a formal new product development process the failure rates would be even higher.
Our empirical data gives support for the conclusion that the market should direct product development. We have caught a glimpse of some problems not related to the new product development process itself. These problems include competition and personal commitment.

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ASIAN PAINTS: AN INTRODUCTION OF THE COMPANY

Here we are going to share you an introduction project of Asian Paint of Indian largest company. This Assignment will explain you about Company Profile of Asian Paints, Product Mix, Famous products of ASIAN PAINT LIMITED, Markets of Asian paint company, Logistic function of Asian Paints, Marketing and sales and many more.
Asian Paints is India's largest paint company and ranks among the top ten decorative coatings companies in the world today, with a turnover of Rs.30.2 billion (USD 680 million). It was formed as a partnership firm by four friends in 1942. The company has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity.



Asian Paints produces a wide range of paints for decorative and industrial use. It also manufactures intermediate products like Phthalic Anhydride and Pentaerythritol. The chemicals business which contributes 5% to overall sales of the group is managed for value. APIL's product range includes Wall paints, Metal paints, Wood Finishes, Primers and others. Asian Paints produces a wide range of paints for decorative and industrial use. It also manufactures intermediate products like Phthalic Anhydride and Pentaerythritol. The chemicals business which contributes 5% to overall sales of the group is managed for value. APIL's product range includes Wall paints, Metal paints, Wood Finishes, Primers and others.

Lets have a sample of Asian Paints........


Markets of Asian Paints
The countries that Asian Paints has presence are as follows:

South Asia
Bangladesh, Nepal, India and Sri Lanka.

South East Asia
China, Malaysia, Myanmar, Singapore and Thailand.

Africa
Egypt

Caribbean Islands
Barbados, Jamaica, Trinidad and Tobago.

Middle East
Bahrain, Dubai and Oman.

South Pacific
Australia, Fiji, Solomon Islands, Tonga, Vanuatu and Samoa Islands.


Sales Revenue of Asian Paints Limited

This sales chart is taken in 2005

Marketing and Sales
Advertising Objective: Position Asian Paints Colour World as the ‘one stop paint shop’ with all the colours one could want. The advertising should create enough interest in potential consumers to ensure that they come to the Asian Paints Colour World outlet or at least call the Asian Paints helpline.


Target Customers Demographics
Region: India, urban population
Occupation: Service/working professional/self-employed
Gender: Male
Religion: Insignificant
Social class: Upper Middle and upwards
SEC: B and upwards
Family life cycle: Middle aged

Market Shares

Financial Report of Asian Paints Ltd.

This financial result is taken from official website of Asian Paints from 3rd quarter of 2010-11.

To view the full details download it.

LEVIS MARKETING PROJECT

Here we are going to share you a Marketing project of LEVI'S, Levi's company is dealing with ladies and gents wear dresses and specialties in jeans. Levi's Stores are available mostly all over the world and comes in top best brands of jeans. This marketing projects will explain the history of levi's company, Product categories according to the marketing plan strategy, Brand marketing, Target Market, advertising strategy, New strategy work, A history why strategy is so successful in all over the world,
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Levi's market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature® brands. Complete information about Levis Marketing Plan and about Marketing Strategies available in this article.



You can Download complete levi's marketing project from here.

Thesis on Viral Video Marketing

The following master thesis is all about Video Marketing; the concept, the impression on overall marketing, the effectiveness and other important aspects have been clarified in this thesis. This study report is well written and effectively elucidate different marketing concepts which are internally intermingled and have firm execution on each others.

The technological paradigm shift has enabled new forms of communication. Consequently, this offers valuable possibilities for marketers in terms of reach, speed and cost-efficiency. Due to similarities with the spread of a virus, the phenomenon of self-replicating content on the web via social networks and word-of-mouth is commonly referred to as viral marketing. Even though this phenomenon is becoming more frequently used by companies to increase brand awareness and improve brand attitude, there is little academic research on the subject.

The objective of this study is to identify factors that affect consumer attitude and behaviour, following the exposure to a viral video, as well as studying how these features interact. In contradiction to previous research on adjacent areas of study, the result indicates that contextual factors do not influence neither the attitude towards the message nor the intention to share it with others. Instead, content has proven to be the single most important feature to improve attitudes and consequently viral circulation. Conclusively, a communication effects model for viral video marketing is presented, illustrating the flows of consumer attitude and behaviour in a digital context.

Brand Management At A Glance | Management Project

This is a fantastic writing on Brand Management. The project/thesis is a well formed and organized to understand Brand Management concepts. Project report consists of different famous brand of of various companies like, Tapal, Lipton, and Tetley etc. This project has abundant material and analysis data on different concepts of Brand Management like, positioning, segmentation and market analysis. One can learn Brand Management Concepts and can get valuable data of different famous brand for his/her own work, it is very useful project report.
Project was done by a group named "Executive Group" of Superior University of Pakistan.

LG Market Analysis of Consumer Durables | Marketing Project

India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India. LG a Korean company has been maintaining good worth in the market and is a leader in almost all the categories.
This marketing project is basically about consumer durable analysis of LG products market. This project report has complete analysis by market segments and provides useful information about market share, market analysis, dealers and retailers role in sale volume and brand worth of LG.

This project was originally done by;

Abhiram Prasad Satapathy

Regd. No. 0706275046 of  Bhubaneswar Institute of Management & Information Technology

Telemarketing Project / Assignment  of Advertising Campaign | Renker Tv

This study project contain a right way of choosing the research on Advertising by this project you can aware people about advertisement, Classification of Advertisements, Right Media Choice for proper Advertisement, Frequency and access to the media, Types of Advertising Agencies, Real life company's advertisement campaign, Brief introduction of DRTV (Direct Response Television) Companies, Communication gap according to advertisement, Recommendations for better customer satisfaction. This advertising study assignment will teach you Advertising procedure and a complete structure of a telemarketing / DRTV / Call center Companies. you can easily download this project.