Project Report on Kataria Automobiles Ltd.

This project report on Kataria Automobiles Ltd. covers all the basic and important aspects regarding Marketing, Management and Finance of Kataria Automobiles Ltd. KATARIA is a pioneer and leader in the Marketing, Supply Chain and Warehouse Management in India. It was the revolutionary approach adopted by KATARIA that helped launch many path-breaking initiatives in the logistics segment and many were the firsts for the Indian market. This project will tell you about company operations, marketing techniques, procedures and about achievements and future plans of the organizations.

Organizational Structure:

Marketing Mix:

There are the burning problems in front of marketing executive marketing research helps in gathering the useful information in this regard. Marketing research is very useful to the organization because based on facts, decision can be taken promptly.

This project is being developed with the help of different other projects and by taking information from encyclopedia websites and from the website of Kataria Automobiles Ltd.
References: 
Name: kotadiya chirag j.
Class:  T.Y. B.B.A.
Academic year: 2009-10
Roll No: 26
Collage: shree gyanyagna collage of science of management, Rajkot

Name: SURYAVANSHI NILESH G.
Class: MBA
College: CENTRE FOR DISTANCE EDUCATION BHARATHIDASAN UNIVERSITY THIRUCHIRAPPALLI – 620023
Session: 2009-2010

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Final Thesis on Sales Channel in Airline Industry

This final thesis report covers the decision situation of a producer when confronted with the question whether to use Internet as a new sales channel or not. Three areas of consideration in that decision are: The relationship to the intermediaries, the added value in the traditional channel versus the Internet channel, and financials.

The study examined these issues in the airline industry. The traditional sales channel in the airline industry includes two intermediaries between the airline and end customer. The first is the GDS (Global Distribution System), there are four dominating actors in the world; Worldspan, Amadeus, Sabre, and Galileo.

The Characteristics of the airline industry include:

• Low differentiated commodity product with high service content.

• High competitiveness among incumbent companies.

• Low margins, 1-2% net profits versus 5% for the average industry in the US.

• High capital intensity.

• High information intensity, (both the value chain and content of the product).

The airline industry has gone through a change process beginning with the
deregulation of the market. This happened in 1978 in the US, and in 1990 in
Europe. This lead to increased competition on flight routes. Since the industry
became an almost perfect market, with the airlines as price takers, no single
airline could increase its prices due to the competitive pressure. Cost cutting was the only way to increase an airline’s profit. Internet emerged as a way of
reducing the sales costs, counting for 14% of the total costs in 1997 the third
largest cost of an airline. Cost reduction was the prime reason for the
implementation of the Internet direct channel.

Scientific Theory and Methodology:

Benefits:

Frame Of Reference:

Sales Framework:

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How To Reduce New Product Launch Failure

The following final thesis defines the effective process of launching a new product. This project report exhibits the overall processes of launching a new product and also reports the points to reduce new product launch failure.

Since 80 – 95 % of all new products fail1, depending on the definition of failure, we find it interesting to investigate how to minimize the risk of failure. Extensive research has been carried out, both on a corporate and an academic level, in purpose of reducing new-product failure rates.

Despite this fact the failure rates of new products in general have not decreased. However, companies such as Procter & Gamble, IBM, and Hewlett Packard have improved their new-product failure rates through disciplined marketing processes, and succeeded over and over again. The common element among these companies is according to Berggren that they have a formal “stage-gate” process for new product development.

Product life cycle is a very informative and important tool to figure out the level of success of new product in the market.

Figure 1 shows a typical product life cycle

3. Methodology

This chapter aim to describe our methodological choices during the writing process of our thesis. In the end of this chapter we will discuss validity, reliability, and the ability to generalize our conclusions. The work has been developed through the following process.

Abstract

Title: Processes and Activities to Reduce New Product Failure

Authors: Marcus Behrens, Jakob Waldemarsson

Tutor: Wayne Strong

Problem: New product development is an imperative for a company’s survival. Depending on the definition of failure 80-95 % of all new products fail. Extensive research has been carried out in purpose of reducing new product failure rates, but in general the failure rates have not decreased.
This thesis is focusing on the new product development process, and which activities companies should undertake to reduce their new product failure rates.

Purpose: We intend to compare product development methods and theories with the practice at companies, and investigate whether formal product development processes and failure rates are connected.

Methodology: We have chosen to carry out case studies at Findus and C Technologies. The empirical data was gathered through interviews with key staff.

Conclusions: From our empirical data we cannot find a direct connection between usage of formal new product development processes and reduced failure rates. However we believe that without a formal new product development process the failure rates would be even higher.
Our empirical data gives support for the conclusion that the market should direct product development. We have caught a glimpse of some problems not related to the new product development process itself. These problems include competition and personal commitment.

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Thesis on Viral Video Marketing

The following master thesis is all about Video Marketing; the concept, the impression on overall marketing, the effectiveness and other important aspects have been clarified in this thesis. This study report is well written and effectively elucidate different marketing concepts which are internally intermingled and have firm execution on each others.

The technological paradigm shift has enabled new forms of communication. Consequently, this offers valuable possibilities for marketers in terms of reach, speed and cost-efficiency. Due to similarities with the spread of a virus, the phenomenon of self-replicating content on the web via social networks and word-of-mouth is commonly referred to as viral marketing. Even though this phenomenon is becoming more frequently used by companies to increase brand awareness and improve brand attitude, there is little academic research on the subject.

The objective of this study is to identify factors that affect consumer attitude and behaviour, following the exposure to a viral video, as well as studying how these features interact. In contradiction to previous research on adjacent areas of study, the result indicates that contextual factors do not influence neither the attitude towards the message nor the intention to share it with others. Instead, content has proven to be the single most important feature to improve attitudes and consequently viral circulation. Conclusively, a communication effects model for viral video marketing is presented, illustrating the flows of consumer attitude and behaviour in a digital context.

Brand Management At A Glance | Management Project

This is a fantastic writing on Brand Management. The project/thesis is a well formed and organized to understand Brand Management concepts. Project report consists of different famous brand of of various companies like, Tapal, Lipton, and Tetley etc. This project has abundant material and analysis data on different concepts of Brand Management like, positioning, segmentation and market analysis. One can learn Brand Management Concepts and can get valuable data of different famous brand for his/her own work, it is very useful project report.
Project was done by a group named "Executive Group" of Superior University of Pakistan.

LG Market Analysis of Consumer Durables | Marketing Project

India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India. LG a Korean company has been maintaining good worth in the market and is a leader in almost all the categories.
This marketing project is basically about consumer durable analysis of LG products market. This project report has complete analysis by market segments and provides useful information about market share, market analysis, dealers and retailers role in sale volume and brand worth of LG.

This project was originally done by;

Abhiram Prasad Satapathy

Regd. No. 0706275046 of  Bhubaneswar Institute of Management & Information Technology