Pakistan-India: Peace or hostility | Revised Article

This is a revised version of last article on the topic of Pakistan-India: Peace or Hostility. This article reveals more critical and important points related to Pakistan-India relationships and this impact on this region of Asia.

Pakistan and India were born out of conflict in 1947. Both, since then, are at loggerheads. Their hostility has stunted the potential of region to blossom into a hub of peace, growth, development and prosperity. Three full-scale wars have failed to supply both Islamabad and New Delhi a lesson of peace. Rather two sides are busy in piling up military hardware aimed at each other. A hand extended towards friendship is chopped off by the hand entrenched in chauvinism. Kashmir is a major cause of concern for both states. It is still unresolved. Islamabad says that Kashmir is a part of its territory and it must be liberated from Indian side. However, India asserts that this matter has been settled and there will be no partition on religious lines again.

In this environment of unabated hostility, there are also some aberrations of promoting peace. The Simla Accord could have proved to be a real instigator of peace. But Pakistan’s close alliance with China, Bhutto’s mercurial style of politics, Indra’s tough stance and U.S.-China détente prevented peace process. India regional ambitions to play power games always hinder every genuine move from Islamabad’s quarter. Military of Pakistan has vested interests in pursuing hostility with India. In fact, Islamabad’s foreign and security policies revolve around India.

A CSS candidate can prepare this article for Current Affairs, Pakistan Affairs and even can prepare for essay.

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ASIAN PAINTS: AN INTRODUCTION OF THE COMPANY

Here we are going to share you an introduction project of Asian Paint of Indian largest company. This Assignment will explain you about Company Profile of Asian Paints, Product Mix, Famous products of ASIAN PAINT LIMITED, Markets of Asian paint company, Logistic function of Asian Paints, Marketing and sales and many more.
Asian Paints is India's largest paint company and ranks among the top ten decorative coatings companies in the world today, with a turnover of Rs.30.2 billion (USD 680 million). It was formed as a partnership firm by four friends in 1942. The company has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity.



Asian Paints produces a wide range of paints for decorative and industrial use. It also manufactures intermediate products like Phthalic Anhydride and Pentaerythritol. The chemicals business which contributes 5% to overall sales of the group is managed for value. APIL's product range includes Wall paints, Metal paints, Wood Finishes, Primers and others. Asian Paints produces a wide range of paints for decorative and industrial use. It also manufactures intermediate products like Phthalic Anhydride and Pentaerythritol. The chemicals business which contributes 5% to overall sales of the group is managed for value. APIL's product range includes Wall paints, Metal paints, Wood Finishes, Primers and others.

Lets have a sample of Asian Paints........


Markets of Asian Paints
The countries that Asian Paints has presence are as follows:

South Asia
Bangladesh, Nepal, India and Sri Lanka.

South East Asia
China, Malaysia, Myanmar, Singapore and Thailand.

Africa
Egypt

Caribbean Islands
Barbados, Jamaica, Trinidad and Tobago.

Middle East
Bahrain, Dubai and Oman.

South Pacific
Australia, Fiji, Solomon Islands, Tonga, Vanuatu and Samoa Islands.


Sales Revenue of Asian Paints Limited

This sales chart is taken in 2005

Marketing and Sales
Advertising Objective: Position Asian Paints Colour World as the ‘one stop paint shop’ with all the colours one could want. The advertising should create enough interest in potential consumers to ensure that they come to the Asian Paints Colour World outlet or at least call the Asian Paints helpline.


Target Customers Demographics
Region: India, urban population
Occupation: Service/working professional/self-employed
Gender: Male
Religion: Insignificant
Social class: Upper Middle and upwards
SEC: B and upwards
Family life cycle: Middle aged

Market Shares

Financial Report of Asian Paints Ltd.

This financial result is taken from official website of Asian Paints from 3rd quarter of 2010-11.

To view the full details download it.

LEVIS MARKETING PROJECT

Here we are going to share you a Marketing project of LEVI'S, Levi's company is dealing with ladies and gents wear dresses and specialties in jeans. Levi's Stores are available mostly all over the world and comes in top best brands of jeans. This marketing projects will explain the history of levi's company, Product categories according to the marketing plan strategy, Brand marketing, Target Market, advertising strategy, New strategy work, A history why strategy is so successful in all over the world,
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Levi's market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature® brands. Complete information about Levis Marketing Plan and about Marketing Strategies available in this article.



You can Download complete levi's marketing project from here.

Pakistan-India: Peace or hostility

This article deals with the continuity of hostility between Pakistan and India and underlines the structural reasons being their rivalry. It also exhibits that peace between them is not a forlorn hope. It can be achieved.

Pakistan and India were born out of conflict in 1947. Both, since then, are at loggerheads. Their hostility has stunted the potential of region to blossom into a hub of peace and prosperity. Three full-scale wars have failed to supply both Islamabad and New Delhi a lesson of peace. Rather two sides are busy in piling up military hardware aimed at each other. A hand extended towards friendship is chopped off by the hand entrenched in chauvinism. Kashmir is a major cause of concern for both states. It is still unresolved. Islamabad says that Kashmir is a part of its territory and it must be liberated from Indian side. However, India asserts that this matter has been settled and there will be no partition on religious lines again.

To get full text please download this article from below.

Regional Stability and Pakistan

South Asia is a region of diverse peoples, assorted cultures, but multiple conflicts. We have an example of Europe before us that how it transformed itself from a warring region to a unified region of vast potential. We gaze at Europe having single visa, one currency (euro), stronger than dollar, and one parliament to reflect on the decisions taken by individual parliaments. It is painful for South Asia which is nowhere near normalization, much less cohesion. It is wracked by internal conflicts and outer dangers. The two main countries, India and Pakistan, are not even on speaking terms. Kashmir is the major bone of contention between them. Regional stability is hostage to this decades-old territorial feud. Trade and economic ties are well nigh absent between them. Thus, mindsets rooted in the past have overcome modern realities of contemporary, globalized era.

The article "Regional Stability and Pakistan" was written by Hammad Raza. To get full text please download from below.

Thesis on Viral Video Marketing

The following master thesis is all about Video Marketing; the concept, the impression on overall marketing, the effectiveness and other important aspects have been clarified in this thesis. This study report is well written and effectively elucidate different marketing concepts which are internally intermingled and have firm execution on each others.

The technological paradigm shift has enabled new forms of communication. Consequently, this offers valuable possibilities for marketers in terms of reach, speed and cost-efficiency. Due to similarities with the spread of a virus, the phenomenon of self-replicating content on the web via social networks and word-of-mouth is commonly referred to as viral marketing. Even though this phenomenon is becoming more frequently used by companies to increase brand awareness and improve brand attitude, there is little academic research on the subject.

The objective of this study is to identify factors that affect consumer attitude and behaviour, following the exposure to a viral video, as well as studying how these features interact. In contradiction to previous research on adjacent areas of study, the result indicates that contextual factors do not influence neither the attitude towards the message nor the intention to share it with others. Instead, content has proven to be the single most important feature to improve attitudes and consequently viral circulation. Conclusively, a communication effects model for viral video marketing is presented, illustrating the flows of consumer attitude and behaviour in a digital context.

Feudalism and Social Structure of Pakistan | Essay for CSS

The following essay briefly explains the current democratic and political condition of Pakistan. A CSS/PMS candidate can employ this text for current affairs, sociology and for essay preparation. 

Feudalism and Social Structure of Pakistan

The democratic system in Pakistan is constrained by a multitude of forces. Many analysts opine that feudalism is the major cause which undermines democracy and hinders social equality. Their view is generally shaped by the issue of land reforms in Pakistan raised by many political parties out of populism. They tend to ignore the fact that feudalism as a dominant economic force has fizzled out. It has now assumed value of power in our society. It is used interchangeably by the culture it bred over centuries which persists now. Feudalism is often employed as an umbrella term to describe power structure within a rural society. It also describes the pattern of authority in rural set-up—the relationship between the ruler and the ruled. In urban centers its use is confined to merely a metaphor for lack of convenient term to consumerist, power-hungry and elitist mindset.

The essay is written by Hammad Raza. To get full text of this essay, please download this from below.