Wednesday 3 February 2010

Project Report on Market Analysis of LG Consumer & Dealers

After liberalization in India many foreign companies entered into Indian market. In Indian electronics market the major categories are CTV, REFRIGRATOR, AIR CONDTIONERS and WASHING MACHINES. India is the 2nd fastest growing economy with enormous consumer class. LG is a Korean company and a leader in electronics market in almost all the categories. This project gives us great exposure to the consumer durable market because it includes product knowledge and field survey job.



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