Project Report on Global Venturing of TATA | Marketing Project

Tata is a rapidly growing business group based in India with significant international operations.
Companies undertake International Marketing for a variety of reasons. Some are pushed by poor opportunities in the home market, and some are pulled by superior opportunities abroad. Given the risks of International Marketing, companies need a systematic way to make their International Marketing decisions.
This Project concentrates on major dimensions of global marketing, the global marketing mix, and managing and leading the global marketing effort done by TATA Group.