Investment Plan of ICICI Life Insurance | A comparative study report

This study report reveals all conclusions about Life Insurance concept and practices that a lay man could have. This report basically a comparison between different companies offered same product i.e. Life Insurance Plan. The writer compares on some common Financial grounds and finalizes the results and prepared this document.  The objective of this project was to compare the investment plan of ICICI Prudential Life Insurance with other competitive companies. While doing the comparison writer studied the investment plans ICICI Prudential Life Insurance and that of the other competitive companies. He also compared the market status of the company in respect of the other competitive companies.

ICICI BANK LTD.

The main object of the project was to learn about the various products that the bank had to offer to the customers, learn about the latest 5 ‘S’ Philosophy that the bank has implemented, also learn the Retail Business Development Model that is basically a new dimension of selling product to customers, analyze the awareness of the Bank@home service with existing customers, educate them regarding the same and motivate them to enroll for the service and also try to assess why the customers are resisting to use the service and finally encourage corporate organizations that maintain their salary accounts with the bank to get a corporate box installed in their office premises.