The main object of the project was to learn about the various products that the bank had to offer to the customers, learn about the latest 5 ‘S’ Philosophy that the bank has implemented, also learn the Retail Business Development Model that is basically a new dimension of selling product to customers, analyze the awareness of the Bank@home service with existing customers, educate them regarding the same and motivate them to enroll for the service and also try to assess why the customers are resisting to use the service and finally encourage corporate organizations that maintain their salary accounts with the bank to get a corporate box installed in their office premises.
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