KFC POSITIONING

KFC has to be positioned appropriately to the cultural moorings of the country. The chicken in the KFC may have to infect be submerged in a vegan conservative cultural environment. Also the messages that it maintains an absolutely strict QC checks to ensure palatability and the safety in the foods (free of steroidal elements etc) should be part of its HQC positioning, with a sense of value addition and ethnic drama to the presentation of the wares.