DIFFRENT MARKETING STRATEGIES PROJECT

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how; 

1. The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); 
2. The the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);  
3. The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;

Author  list down the so many aspects of study consumer behavior and companies actions to tackle market trends in an effective way.