Monday 26 October 2009

FRUIT JUICE PROJECT


One can sense an evolution that the industry has seen with development in the tetra- pack market, there also has been a natural progression from drinks to nectars to juices and while traditionally fruit drinks were aimed at children, the new brands like ‘Onjus, Real, and Life’ have focused on young adults and professionals.
This project evaluates the all processes of launching a new project specific to fruit juice.



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