COMMUNICATION TOOLS TO BUILD WEB TRAFIC

With the rapid development of Internet, online business companies are increasing in number. In B2C companies, traffic building to website is a major concern of the top manager and it is the key point for success. The process involves using offline and online communication tools to drive or attract visitor traffic to company web site. The purpose of this thesis is to provide a deeper understanding of the different communication tools used by companies to build traffic to their website and measures they adopt to improve the effectiveness of these tools.