BRANDING CONCEPTS AND ANALYSIS

Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Author found deeply involve in the concept of branding and put an extraordinary effort.

• Brainstorming and reaching a consensus on the brand name, tagline and the USP of the brand 
• Dividing the work of completing the work among different members of the group according to competency  
• Meeting regularly to discuss about the progress and seek clarifications.
  

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