Complete Management Project Report on MCDONALD

McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants serving more than 58 million people in 118 countries each day. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women.McDonald's is one of the best-known brands worldwide.


This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process.