STUDY OF MARKETING TECHNIQUES USING IN TEXTILE INDUSTRY IN PAKISTAN

In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors? This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.
In other words, the five categories listed on the MOTI home page represent the broad scope of marketing.