Service Sector Management a Project Report on Marketing Mix in ICICI

ICICI Bank is India's second largest bank. The ICICI bank has a network of 1,485 branches and about 4,816 ATMs in India and presence in 18 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers. This project report is all about the Marketing Mix of Service Sector infect Banks. Typically writer had chosen ICICI Bank for research. All the data and information available in this project report is about ICICI Bank. The marketing mix is a famous marketing term. Marketing Mix also known as 4 P's of marketing. i.e. price, place, product, and promotion. In Services Industries Marketing Mix as important as it is with manufacturing firms.

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