CREATIVITY IN ADVERTISING:

Advetising is both art and science. The science of advertising is the analyititcal part that we have been looking at up yo this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent thinking because the process is to distill lots of information into the core advertising strategy.
What is it that adds sparkle and life to a well-planned and implemented advertising campaign? It’s th ‘ah’ factor: that brilliantly simple,but inspired creative edge.