SWOT Analysis is the best and main marketing tool to produce the overall business analysis of said company. SWOT (Strength, Weaknesses, Opportunities and Threats) is a strategic tool used to assess the strengths, weakness, opportunities & threats, infect the internal and external factors of the organization those would be positive and unfavorable to realize company’s objectives. PICIC (Pakistan Industrial Credit and Investment Corporation) Commercial Bank Limited is based in Pakistan. This project report plays similar production and provides SWOT Analysis of PICIC Commercial Bank Ltd.
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