Radio is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play.
Friday 6 November 2009
RADIO ADVERTISING
Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from no where, they are built on the key communication points that motivate sales.
Radio is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play.
Radio is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play.
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