Project: The Marketing Function Structure – A case study of Skandia

The purpose of this project / thesis is to, from a structural and manager perspective, explore and explain the structure of the marketing function in a customer oriented organization. The company Skandia desired for its marketing function to be reorganized to become customer oriented, joint, co-ordinated and homogeneous in order to gain market shares. This project displays the background to an emerging problem that will be discussed and result in a specific purpose. Additionally, it brings up issues of selecting the problem and study object and what knowledge contribution being set out to acquire.
To download this project click “view full post” and download by clicking the download button…..!