AN EXPLORATORY STUDY ON ISSUES OF WLL GROWTH

The research Hypothesis has come true that Wireless Local Loop Services have a significant capability to serve as an alternative to the Fixed Land Lines in rural as well as in urban areas. The study concluded that WLL has a potential to excel in the current Telecommunication market due to its cheaper prices and mobility because most of the respondents are from the Low income group and from the rural areas, yet they are satisfied with the current call charges. The most important thing that should be done by Wireless PTCL; it should improve its coverage range as well as its voice quality. Furthermore, there is lack of awareness about facilities that WLL is offering to its worthy customers so proper positioning strategies should be adopted.