Marketing Project Report of TITAN Watches

TITAN (Subsidiary of TATA Group) started in 1986-87. TITAN initially concentrated only on Quartz Watches. Now TITAN Watches is well known Company in the world. This project report describes the Marketing Plan of TITAN Watches for their fastback watches. Furthermore this report also briefly defines the product line of TITAN Watches, Distribution Channels and their Service Network. The main goal of this project was to study the approach and satisfaction of the consumers for Titan fastback watches.



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