Project Report on Marketing Strategies: Environmental Friendliness a Great Marketing Strategy

This thesis / report lie under the arena of Green Marketing. Environmental issues are more complex and often become critical for organizations. People now have become more aware about companies environmental issues. This situation creates a big and healthy market for environmental friendly products. Even people don’t compromise on prices and ready to purchase such type of products specially food products of good quality. As internet has become pioneer source of marketing and widely used media, so companies now should pay some attention to the use of internet as a marketing tool and to promote environmental friendly food products to achieve organization’s ultimate goals. With such phases in mind the authors found it interesting to investigate if companies could use internet as a marketing tool for environmental friendly products.



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